Creativity

Volvo: Spike's Spoof

Recently, Volvo began promoting it's new S40 model in Europe with an onlin

Published on May 25, 2004

Editor's Pick

Recently, Volvo began promoting it's new S40 model in Europe with an online mockumentary called "The Mystery of Dalaro," in which we meet some of the 32 people in the Swedish village of Dalaro who supposedly bought the car on the same day at the same dealership.

But the mystery doesn't end there. The film is credited to a Venezuelan director named Carlos Soto, who wonders on his website if he's been duped by Volvo about the whole Dalaro mystery. The good news is that he hasn't been -- because he doesn't exist. The campaign is, in fact, the work of director Spike Jonze.

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About

Credits

Date
May 25, 2004
Client:
Volvo
Director:
Spike Jonze
Agency:
MVBMS Fuel

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