Creativity

Volvo: Subject60 Experiment

Which city is the naughtiest?

Published on Aug 03, 2010

Editor's Pick

Earlier this summer, Euro RSCG 4D launched Subject60, a series of five parties across Europe where the agency revealed the new Volvo S60, the brand's new "naughtier" model. Turns out the events weren't your usual fetes, but a cover for a secret behavioral experiment to discover which city was the "Naughty Capital of Europe." Each party actually hosted some secret tests to find out which city had the most naughty side, revealed in the wrap film here.

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About

Credits

Date
Aug 03, 2010
Agency:
Euro RSCG 4D
Client:
Volvo

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