Creativity

Volvo's Latest Innovation? 'Swedish Air'

Promoting Air Filtration System, Marque Offers Bottled Air at Car Shows and Dealerships

Published on Mar 17, 2015

Editor's Pick

In this wonderfully tranquil Volvo commercial, we don't see a single car but instead vistas of the wild Swedish landscape backed by sounds of the air rustling through trees, grass, reeds and water. Created by Grey London and running in cinemas as well as online, the ad promotes Volvo's CleanZone air filtration system, which manages the interior air quality of the car. It's part of a series of films promoting the various product innovations of its upcoming XC90 model.

Grey creative director Hollie Newton also directed the film, via in-house production studio GreyWorks. The brand collaborated with New York-based glass studio Off Centre to create bottled inhalers of "Swedish Air" to offer to customers at car shows and dealerships (see slideshow).


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About

Credits

Date
Mar 17, 2015
Agency:
Grey London
Client:
Volvo
Director:
Hollie Newton
Production Company:
GreyWorks
Chief Creative Officer:
Nils Leonard
Creative Director:
Hollie Newton
Creative Team:
Hollie Newton
Creative Team:
Jonas Roth
Creative Team:
Rasmus Smith Bech
Planner:
Wiktor Skoog
Producer:
Marcus Eley
Editor:
Louis Tristram
Product Design and Fabrication:
OFF CENTRE
Designer/Typographer:
Chris Chapman
Sound Design:
String & Tins
Post Production:
Gramercy Park Studios/GreyWorks

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