Volvo's Latest Real-Life 'Test' Pits Truck Against Raging Bulls

Added Interactive Experience Lets You Watch the Event from All POVs

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You just can't beat a Volvo for its precision, or strength, as evidenced by Forsman & Bodenfor's prior "tests" with the brand's trucks. But what about speed?

The latest live test from Volvo takes place in Spain, where a red-painted truck is chased by a herd of bulls, in a truck version of Pamplona's famous "running with the bulls" event. The truck not only provides that it's fast, but as in the prior test, where a hamster navigated the vehicle up a valley, also precise, considering the twisting alleys in the town.

Precision driver Rob Hunt takes the wheel in this latest stunt, which also features an added twist, in the form of Spanish bull runners who try to "catch" the truck to safety. Henry Alex Rubin directs, along with a crew of 250 people and 28 cameras.

However, the stunt isn't just something you can watch. Thanks to a super-innovative website, (demo here), Volvo lets you switch cameras and angles to "experience" the race yourself -- from the POV of the truck, the bulls, the helicopter above, or the runners.

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About

Credits
Date
Oct 10, 2013
Agency:
Forsman & Bodenfors
Client:
Volvo
Director:
Henry Alex Rubin
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Executive Producer:
Fergus Brown
Executive Producer:
Chris Barrett
Producer:
Ray Leakey
Director of Photography:
Stephane Fontaine
Animal Handler:
Emilio Esteban
Stunt Coordinator:
Lee Sheward
Editing Company:
Marshall Street Editors
Editor:
Spencer Ferszt
Postproduction Company:
The Mill
Music:
"Wooly Bully"
Music:
Sam The Sham & Pharaohs
Sound Design:
750 MPH
Agency Producer:
Alexander Blidner
Copywriter:
Martin Ringqvist
Copywriter:
Bjorn Engstrom
Art Director:
Anders Eklind
Art Director:
Sophia Lindholm
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