Creativity

Truck Versus Little Girl: What Is Volvo's Next Live Test All About?

Teaser Suggests Kiddie Chaos

By Alexandra Jardine. Published on Nov 30, 2015

Editor's Pick

It's been two years since Volvo Trucks' Epic Split took the advertising world by storm, and the brand, while still producing some fun viral stunts like Casino, has not yet followed up with another of its "live tests." Well, the wait is over, and Volvo has released this teaser for the next one (it will reveal all later this week on Thursday Dec. 3). Frustratingly it doesn't reveal much -- just a huge Volvo FMX construction truck and a little girl, who's being flagged as "its hardest challenge ever."

The company statement from Ingela Nordenhav, global marketing and communication director for Volvo Trucks, doesn't give much away either. "We have launched a number of new functions for the Volvo FMX during the last year that help make the truck unbeatable with regard to strength and traction. To open people's eyes as to how much the truck can actually take, we've exposed it to the toughest test we could think of," said Nordenhav.

We'll just have to watch this space.

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About

Credits

Date
Nov 30, 2015
Agency:
Forsman & Bodenfors
Client:
Volvo Trucks
Global Marketing & Communications Director:
Ingela Nordenhav
Senior Account Director:
Olle Victorin
Account Director:
Cilla Pegelow
Account Manager:
Anneli Kjellander
Account Manager:
Britta Malmberg
Art Director:
Sophia Lindholm
Art Director:
Kim Cramer
Art Director:
Anders Eklind
Copywriter:
Björn Engström
Writer:
Douglas Reid
Designer:
Jerry Wass
Planner:
Tobias Nordström
Agency Producer, Film:
Alexander Blidner
Agency Producer, Digital:
Peter Gaudiano
Production Company:
NEW LAND
Producer:
Sophie Tamm Christensen
Executive Producer:
Erik Torell
Postproduction:
Swiss
Media Agency:
BeOn
Director:
Charles Brisgand
Director:
Leo Berne
Editor:
Nicolas Larrouquere
Sound:
Kouz Production

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