Creativity

Watch a Four-Year-Old Drive a Volvo Truck Remotely in Latest Crazy 'Live Test'

First a Hamster, Now a Child

Published on Dec 03, 2015

Editor's Pick

Having teased it earlier this week, Volvo Trucks has now revealed what its latest "live test" is all about: a four-year-old girl driving a massive 18 ton truck via remote control.

In a scenario we suspect would feature in many an adult's secret dreams as well as those of kids, "Sophie" takes control of the FMX and drives it around a sealed-off mock up of a construction site like she was playing in a sandpit. She ploughs it through water, straight it into a building and down a slope in a 360 degree turn. Of course, the truck is seen to be suitably indestructive.

Forsman & Bodenfors was once again responsible for the live test, which promotes the Volvo FMX Truck's Automatic Traction Control, among other features.

Previous live tests in the multiple award-wining series have seen a hamster steer the truck by running around in a wheel, as well as, famously, actor Jean-Claude Van Damme stand astride a couple of moving trucks in "Epic Split."

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Credits

Date
Dec 03, 2015
Agency:
Forsman & Bodenfors
Client:
Volvo Trucks
Global Marketing and Communications Director:
Ingela Nordenhav
Senior Account Director:
Olle Victorin
Account Director:
Cilla Pegelow
Account Manager:
Anneli Kjellander
Account Manager:
Britta Malmberg
Art Director:
Sophia Lindholm
Art Director:
Kim Cramer
Art Director:
Anders Eklind
Copywriter:
Björn Engström
Writer:
Douglas Reid
Designer:
Jerry Wass
Creative Planner:
Tobias Nordström
Agency Producer:
Alexander Blidner
Web Agency Producer:
Peter Gaudiano
Production Company:
NEW LAND
Producer:
Sophie Tamm Christensen
Executive Producer:
Erik Torell
Post Production:
Swiss
Stills Photographer:
Robin Aron Olsson
Media Agency:
BeOn
Director:
Charles Brisgand
Director:
Leo Berne
Track Title:
"Teddybears"
Track Composer:
Cobrastyle
Editor:
Nicolas Larrouquere
Sound Director:
Kouz Production

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