Creativity

Megacar Versus Eight-Ton Truck. Which One Wins?

Volvo Trucks' Latest Stunt Takes Place at a Racetrack in Sweden

Published on Nov 11, 2014

Editor's Pick

With films like the award-winning "Epic Split," "Hamster," and, more recently, "Casino," Volvo Trucks has been on a mission for some time to highlight its technologies in an entertaining way.

In this latest stunt, Volvo challenges auto-racing personality Tiff Needell, a presenter on the British car show "Fifth Gear," to race an eight-ton Volvo truck against a Koenigsegg One:1 "megacar" racing car. The stunt, which takes place in southern Sweden at Ring Knutstorp, a track known for its hills and sharp curves, is designed to show off the truck's I-Shift Dual Clutch transmission.

The resulting seven-minute film is fun to watch (if you can get past Needell's rather grating presentational style) and will keep you guessing.

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About

Credits

Date
Nov 11, 2014
Agency:
Spoon
Client:
Volvo Trucks
Directed By:
Christofer Ahman

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