Megacar Versus Eight-Ton Truck. Which One Wins?

Volvo Trucks' Latest Stunt Takes Place at a Racetrack in Sweden

Published on Nov 11, 2014

Editor's Pick

With films like the award-winning "Epic Split," "Hamster," and, more recently, "Casino," Volvo Trucks has been on a mission for some time to highlight its technologies in an entertaining way.

In this latest stunt, Volvo challenges auto-racing personality Tiff Needell, a presenter on the British car show "Fifth Gear," to race an eight-ton Volvo truck against a Koenigsegg One:1 "megacar" racing car. The stunt, which takes place in southern Sweden at Ring Knutstorp, a track known for its hills and sharp curves, is designed to show off the truck's I-Shift Dual Clutch transmission.

The resulting seven-minute film is fun to watch (if you can get past Needell's rather grating presentational style) and will keep you guessing.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 11, 2014
Volvo Trucks
Christofer Ahman

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.