Volvo Hijacks Luxury Car Shoppers in Surprising Stunt

We Believers Offers Free Rides to Dealerships - With a Twist

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How do you convince fans of luxury brands like Mercedes and BMW to consider buying a Volvo instead? You hijack them.

Agency We Believers created fake ads that popped up at the top of potential luxury car buyers' Google searches that offered the customers free rides to the dealership of brands they searched -- but as it turns out, the rides were in Volvos, where passengers got fiteen minutes riding in the car while the driver talked up its merits compared to other automakers. The campaign ultimately convinced three out ten buyers to head over to the Volvo dealer instead and according to the agency, during the month of the promotion, the campaign was able to increase sales by 27%.

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We created THE VOLVO HIJACKING CAR SERVICE that drives other brands' potential buyers to the competitors' dealerships but in a Volvo.
Apr 28, 2015
We Believers
Executive Creative Director:
Patricio Elfi
Executive Creative Director:
Juan Pablo Carrizo
Creative Director:
Santiago Luna Lupo
Gustavo Lauría
Santiago Luna Lupo
Juan Pablo Carrizo
Art Director:
Patricio Elfi
Agency Producer:
Lupita Alvarez
Nelson Cabrera
Director of Photography:
Sherman Johnson
Executive Producer:
Nelson Cabrera
Alexis Estiz
CEO/Chief Creative Officer:
Gustavo Lauria
Art Direction:
Diego Cappella
Head of Planning:
Marco Vega
Agency Producer:
Adriana Correa
Account Executive:
Juliana Patiño
Production Company:
Cherry Sundae Media
Executive Producer:
Graciella Creazzo
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