Creativity

Now You Can Virtually Test Drive a Volvo With Google Cardboard

Immersive Experience at L.A Auto Show Recreates the Open Road

Published on Nov 13, 2014

Editor's Pick

Volvo is using Google's virtual reality project Google Cardboard to let people take a virtual test drive in its XC90 model at the Los Angeles auto show. Potential car buyers can download a Volvo Reality app and insert their phone into the Google Cardboard "headset," whereupon they'll be immersed in a driving experience complete with the sights and sounds of the open road.

Themed around a weekend escape, the test-drive experience begins in an open field, heads high up into the mountains, and culminates in a look at a star-filled sky. It was filmed in Vancouver by VFX and virtual reality specialists Framestore. Digital agency R/GA came up with the Volvo Reality concept and led design, technical development and implementation. See how it was all done in this Behind The Scenes film.

Google Cardboard -- positioned as a "low cost" virtual reality alternative to the likes of Oculus Rift, using smartphones and a headset fashioned from cardboard -- is also being used by John Lewis in the U.K. as part of its Monty the Penguin campaign.

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Credits

Date
Nov 13, 2014
Agency:
R/GA
Client:
Volvo
Virtual Reality Design:
Framestore

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