Volvo: You Choose Who Wins

Vice, Yahoo! and British newspaper The Independent have teamed up to find the top 30 emerging creatives from the U.K in a new campaign for Volvo.

The website for the initiative, which allows visitors to vote for their favorite

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Vice, Yahoo! and British newspaper The Independent have teamed up to find the top 30 emerging creatives from the U.K in a new campaign for Volvo.

The website for the initiative, which allows visitors to vote for their favorite creative until November 16th, features thumbnails of all 30 candidates along with accompanying videos in which they appear and promote their work. Ranging from tattoo artists to journalists to designers, the "Creative 30" were handpicked by judges such as fashion icon Vivienne Westwood and James Righton from U.K. dance-rock band The Klaxons.

The winner, who will be determined by fan votes, drives away with a newly redesigned Volvo C30 while the runner-up walks away with 10,000.
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About

Credits
Date
Oct 21, 2008
Client:
Volvo
Digital Production:
Yahoo
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