Volvo: You Inside

Let me read your car.

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What does your car stash look like? A new Facebook campaign from Volvo invites drivers to reveal the goodies they carry in their automobiles, and in turn, learn more about themselves while helping the carmaker to build better, more people-friendly vehicles.

"You Inside" asks users to upload pictures of what's inside their Volvos and info about their driving habits. That data will then be translated into a profile showing what the participant's car says about them. Visitors can also explore the data to see more interesting tidbits about other Volvo drivers. "We constantly want to learn more about our customers in order to make better cars--and hopefully this Facebook experiment will inspire new Volvo innovations," said Volvo Senior Manager Social Media in a statement.

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Aug 15, 2012
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