Creativity

Volvo: You Inside

Let me read your car.

Published on Aug 15, 2012

Editor's Pick

What does your car stash look like? A new Facebook campaign from Volvo invites drivers to reveal the goodies they carry in their automobiles, and in turn, learn more about themselves while helping the carmaker to build better, more people-friendly vehicles.

"You Inside" asks users to upload pictures of what's inside their Volvos and info about their driving habits. That data will then be translated into a profile showing what the participant's car says about them. Visitors can also explore the data to see more interesting tidbits about other Volvo drivers. "We constantly want to learn more about our customers in order to make better cars--and hopefully this Facebook experiment will inspire new Volvo innovations," said Volvo Senior Manager Social Media in a statement.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 15, 2012
Client:
Volvo

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.