Creativity

Voyages-sncf.com: Bienvenue, Au Revoir

A warm, if alarming, welcome from SNCF

Published on Sep 01, 2010

Editor's Pick

French rail company SNCF and DDB Paris orchestrated a personalized welcome and send-off for six surprised travelers in this campaign supporting the online services of Voyages-SNCF.

Six videos, hosted on the brand's YouTube channel, depict surprised passengers arriving or departing to a bespoke in-station performance. The campaign also includes video banners, a Facebook page, a takeover on the Voyages-SNCF.com site and TV.

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About

Credits

Date
Sep 01, 2010
Agency:
DDB Paris
Client:
Voyages-sncf.com
Executive Creative Director:
Alexandre Herve
Creative Director:
Alexander Kalchev
Creative Director:
Siavosh Zabeti
Copywriter:
Alexander Kalchev
Copywriter:
Siavosh Zabeti
Art Director:
Alexander Kalchev
Art Director:
Siavosh Zabeti
Director:
The Glue Society
Production Company:
Moonwalk Films
Post Production:
Nightshift
Music Production:
THE

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