Creativity Bienvenue, Au Revoir

A warm, if alarming, welcome from SNCF

Published on Sep 01, 2010

Editor's Pick

French rail company SNCF and DDB Paris orchestrated a personalized welcome and send-off for six surprised travelers in this campaign supporting the online services of Voyages-SNCF.

Six videos, hosted on the brand's YouTube channel, depict surprised passengers arriving or departing to a bespoke in-station performance. The campaign also includes video banners, a Facebook page, a takeover on the site and TV.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 01, 2010
DDB Paris
Executive Creative Director:
Alexandre Herve
Creative Director:
Alexander Kalchev
Creative Director:
Siavosh Zabeti
Alexander Kalchev
Siavosh Zabeti
Art Director:
Alexander Kalchev
Art Director:
Siavosh Zabeti
The Glue Society
Production Company:
Moonwalk Films
Post Production:
Music Production:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.