Creativity

Voyages-sncf.com: Escape Machine

Escape in a box

Published on Mar 23, 2011

Editor's Pick

Following last year's campaign for its Welcome Service, French rail company Voyages SNCF created this experience on the streets of Paris to publicize the 'Escape Service' on its booking site.

A large black box turned into an all-singing, all-dancing extravaganza complete with oversized balloons when passers-by pushed an inviting red button, demonstrating that the service lets you escape to any destination you want.

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About

Credits

Date
Mar 23, 2011
Agency:
DDB Paris
Client:
Voyages-sncf.com
Executive Creative Director:
Alexandre Herve
Creative:
Alexander Kalchev
Creative:
Siavosh Zabeti
Agency Producer:
Julie Mathiot
Production:
Henry
Director:
Pleix
Sound Production:
THE

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