Creativity

VW Aims to Take One Million Cars off the Road Through Its Ride-Sharing Brand MOIA

Specially Designed Six-Seater Vehicles Will Launch Next Year in Germany

By Alexandra Jardine. Published on Dec 07, 2017

Editor's Pick

Volkswagen is entering the ride sharing arena with MOIA, its new mobility brand that aims to revolutionize carpooling.

Announced earlier this week at TechCrunch Berlin, the car-sharing platform will offer fully electric six-seater cars with services designed to encourage people to overcome their resistance to sharing a ride -- the design is aimed to enhance personal space, comfort and accessibility. Customers book and pay by app, and an algorithim groups passengers with similar destinations together. The newly designed car will launch in Hamburg at the end of 2018. The effort pledges to take one million cars off the road.

Amsterdam creative agency KRFL created the name, visual identity, branding, tagline and the launch campaign for MOIA's electric ride-sharing car, as well as a VR experience that gives people a potential look at what it's like to ride in one of the vehicles.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 07, 2017
Agency:
KRFL Amstserdam
Client:
VW MOIA
Agency:
Khanna Reidinga
Director:
Lutz Hattenhauer
Production Company:
Markenfilm Crossing

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.