Record Yourself Singing Dolly Parton and You Could Be in This Retailer's Christmas Commercial

U.K.'s Waitrose Crowdsources Its Festive Campaign

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Waitrose, the upscale U.K. supermarket chain, is asking you to "donate your voice" for the soundtrack to its Christmas TV campaign, which will feature a crowdsourced choral version of Dolly Parton's "Try." From now until Oct. 28, consumers are being encouraged to visit donateyourvoice.waitrose.com, where they can listen to the song and then record themselves singing either the tune or the harmony. (The site was created and built by BBH London.) Well-known music producer David Kosten will then mix the recordings together to create a virtual choir for the ad. The song will also be available to download as a charity single.

In addition to crowdsourcing, the retailer is on-trend in other ways: Dolly Parton is having a renaissance in the U.K. at the moment after her appearance at the Glastonbury Festival, and choral singing is also hugely popular following the success of several reality-TV shows.

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About

Credits
Date
Oct 24, 2014
Agency:
BBH London
Client:
Waitrose
Creative Team:
Mads Mardahl
Creative Team:
Anders Wendel
Creative Director:
Ken Hoggins
Creative Director:
Martha Riley
Strategist:
Melanie Arrow
Strategy Director:
Tom Roach
Business Lead:
Sian Cook
Team Director:
Kayleigh Chapman
Team Manager:
Emma Donne
Producer:
Glenn Paton
Producer:
Austin Vernon
Assistant Producer:
Sarah Cooper
Lead Designer:
Simon Parmeggiani
User Experience:
Alex Jones
User Experience:
Matt Bertocchi
Head of Creative Technology:
Alex Matthews
Front End Developer:
Tomasz Szarzynski
Back End Developer:
Rick Burgess
Experience Design:
Simon Parmeggiani
Experience Design:
Rick Burgess
Experience Design:
Tomasz Szarzynski
Experience Design:
Austin Vernon
Experience Design:
Alex Matthews
Experience Design:
Anders Wendel
Photographer:
Mark Stenning
Production Company:
Park Pictures
Director:
Jacob Hopewell
Executive Producer:
Sophie Hubble
Producer:
Freya Silk
Director of Photography:
Brian Fawcett
Post Production:
Jacob Hopewell
Editor:
Jacob Hopewell

See more credits

Category
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