Creativity

Pubgoers Get Snowed In and Luck Out in Waitrose's Cozy Christmas Ad

Martin de Thurah Directs Black and White Film for Adam&Eve/DDB

By Alexandra Jardine. Published on Nov 12, 2017

Editor's Pick

The Christmas commercial from Waitrose this year is a tale of a snowy village pub that will make you feel all warm and cozy inside (and possibly hungry too).

Createc by Adam&Eve/DDB and directed by Academy's Martin de Thurah, the black-and-white film is set to a rearrangement of "Carol of the Bells" by Mykola Leontovych, by musician and composer Guy Farley. It sees a group of people trudging through thick snow to a pub, where the locals are enjoying some festive cheer by a roaring fire. However, soon it becomes apparent they're not leaving to go home for their own Christmas any time soon; they're snowed in. What's more, the power goes out.

However, the story goes from disaster to triumph as someone finds a kitchen full of (Waitrose) food, and some candles, and everyone settles in for a very merry feast. So merry in fact, that when their relatives come to rescue them, they look distinctly annoyed (not to mention guilty). Hey, wouldn't quite a few of us like a nice excuse to escape the relatives at home and eat food prepared by a supermarket in a cozy pub?

Fun fact: the pub, the 17th century Tan Hill Inn near Richmond in the Yorkshire Dales, is the highest pub in Britain (at 1,732 ftabove sea level) and has been snowed in 50 times since 2005.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 12, 2017
Agency:
Adam & Eve/DDB London
Client:
Waitrose

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.