Waitrose Whets Our Appetite As Blumenthal Turns Chocolatier
Celebrity Chef Will Hide Tickets In Chocolate Boxes In Willy Wonka-style Giveaway
Published on Dec 04, 2013
Chocolate lovers will salivate at this beautifully shot ad for Waitrose, featuring celebrity chef Heston Blumenthal turning chocolatier for the UK supermarket. Directed by Stuart Douglas via Nice Shirt Films, the BBH-created spot shows Blumenthal (known for his avant garde cooking) crafting luxury chocs out of ingredients such as mandarin, pistachio and gold leaf. In a Willy Wonka-style touch, Waitrose is hiding tickets in the chocolate boxes with the prize being a chance to meet the chef himself.