Waitrose Whets Our Appetite As Blumenthal Turns Chocolatier

Celebrity Chef Will Hide Tickets In Chocolate Boxes In Willy Wonka-style Giveaway

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Chocolate lovers will salivate at this beautifully shot ad for Waitrose, featuring celebrity chef Heston Blumenthal turning chocolatier for the UK supermarket. Directed by Stuart Douglas via Nice Shirt Films, the BBH-created spot shows Blumenthal (known for his avant garde cooking) crafting luxury chocs out of ingredients such as mandarin, pistachio and gold leaf. In a Willy Wonka-style touch, Waitrose is hiding tickets in the chocolate boxes with the prize being a chance to meet the chef himself.
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About

Credits
Date
Dec 04, 2013
Agency:
BBH London
Client:
Waitrose
Production Company:
Nice Shirt Films
Director:
Stuart Douglas
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