Creativity

Waitrose Concentrates On Charity In Christmas Campaign

Festive Effort Shows Where Retailer's Donations Go

Published on Nov 04, 2013

Editor's Pick

UK supermarket chain Waitrose has chosen to focus on its charitable efforts in this year's Christmas commercial, in contrast to other British retailers who are putting on glitzy and expensive campaigns featuring celebrities. The ad, by BBH, focuses on a little boy in a bobble hat putting one of the retailer's green donation tokens in a box, and follows it through to see a group of senior citizens enjoying a festive meal.

Christmas is once again gearing up to Britain's equivalent of the SuperBowl, with marketers using the festivities as a showcase for their creative work. Marks & Spencer is set to launch a commercial on Wednesday featuring actress Helena Bonham Carter and Victoria's Secret model Rosie Huntington-Whiteley, while Waitrose's parent company John Lewis is rumoured to be using singer Lily Allen in its new ad, set to break at the end of this week.

According to The Guardian, supermarkets are expected to spend about 9% more on television than last year, with prize slots including the X Factor final on ITV in the second weekend in December, as well as Downton Abbey.

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Credits

Date
Nov 04, 2013
Agency:
BBH London
Client:
Waitrose
Production Company:
Nice Shirt Films
Director:
Stuart Douglas
Producer:
Richard Martin
Director of Photography:
Stuart Douglas
Post Production:
Raised by Wolves
Editor:
Paul Watts
Editing House:
The Quarry
Sound Director:
750mph
Sound Engineer:
Sam Ashwell
Creative Team:
Tom Evans
Creative Team:
Oliver Courtney
Creative Director:
Ken Hoggins
Producer:
Matthew Towell
Strategic Business Lead:
Sian Cook
Strategist:
Michelle Gilson
Director Team:
Victoria Berthinussen
Team Manager:
Hannah Madden

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