Is there no end to the creative possibilities offered by vending machines? The latest brand to combine social media and vending is the Pepsico-owned U.K. potato chip Walkers, which has launched three tweet-activated digital vending machines at bus shelters in central London locations.
The idea is to test out flavors from a competition Walkers been running, asking people to invent new varieties of potato chip. The campaign (created by AMV BBDO and with media by OMD UK, Talon and Clear Channel) is running for two weeks with two locations on Oxford Street and one in railway station Clapham Junction.
Passers-by will see a series of short clips (created via ACNE Production) on the bus-stop screen, featuring the brand's long-time ambassador, ex-soccer star Gary Lineker, appearing to sit inside the vending machines. They will be encouraged to tweet @Walkers_busstop, and will see the digital Linkeker hand out a free packet of chips in one of six finalist flavors from the brand's "Do Us a Flavor" competition, which ran earlier this year asking fans of the brand to suggest new flavors. Participants will then be encouraged to vote for their favorite online.