Martin Sorrell Does Nothing But Read the WSJ in This Pre-Roll Ad

WPP Boss, Known for Being a Whirlwind of Activity, Sits in Silence

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WPP CEO Martin Sorrell does nothing but sit quietly reading The Wall Street Journal on an iPad, in the latest installment of the publication's "Make Time" campaign, which focuses on famous people who find time during their hectic work schedules to read the publication.

Agency The&Partnership, which is 49% owned by WPP, has created a pre-roll that mocks viewers for wasting their time watching ads, when they could be reading the Wall Street Journal.

Sorrell is seen sitting in silence with his tablet on a black leather sofa, engrossed in a WSJ story about China. People discreetly come and go around him, careful not to disturb his valuable reading time. The voiceover says, "This is time well spent. Obviously not by you. But by Sir Martin Sorrell."

Another execution features Karlie Kloss, described as "model, entrepreneur, philanthropist," reading the print version of the WSJ while a team is busy setting up a fashion shoot in the background.

Both spots conclude, "People who don't have time, make time to read the Wall Street Journal," and the line, "Read ambitiously."

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About

Credits
Date
Oct 26, 2015
Agency:
The&Partnership
Client:
Wall Street Journal
Executive Creative Director:
Isaac Silverglate
Head of Art:
Dan Beckett
Creative Director/CW:
Jonathan Horner
Designer:
Ceara Teixeira
Art Director:
Jerome Leclere
Head of Production:
Dana May
Executive Producer:
Lisa Kaplan
Producer:
Shami LaCourt
Group Account Director:
Nathan Stewart
Account Director:
Ryan Colet
Account Manager:
Cassie Farley
Planning Director:
Veronica Thew
Production Company:
M/A/D Pictures
Director/DOP:
Adam Donald
Line Producer:
Jacob Wasserman
Editorial:
Final Cut
Editor:
Sonejuhi Sinha
Editor:
Geoff Hastings
Executive Producer:
Lauren Bleiweiss
Offline Producer:
Amy Lazarus
Color:
Color Collective
Colorist:
Alex Bickel
Color Producer:
Claudia Guevara
Online:
Significant Others
Flame Artist:
Dino Tsaousis
Online Producer:
Alek Rost
Audio House:
Sound Lounge
Engineer:
Tom Jucarone
Photographer:
Craig LaCourt
Executive Producer:
Karen Strauss
Media:
M/SIX

See more credits

Category
Industry
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