Creativity

Wall's Livens Up Office Life With a Miniature Ice Cream Truck

Film Forms Part of its 'Goodbye, Serious' Campaign

Published on May 07, 2015

Editor's Pick

The latest gimmick from Unilever-owned ice cream brand Wall's is to take a mini ice cream truck (specially designed to fit into elevators and corridors) into offices. DDB & Tribal Worldwide, Amsterdam created this film clearly designed for social sharing and office employees around the world can also nominate their own office for a surprise visit by the truck, or call for a desk order of ice cream at the Wall's Facebook page.

The idea reminds us of various stunts by Coke as part of its Share Happiness campaign, and Wall's also has its own campaign hashtag, #GoodbyeSerious, of which this is a part.

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About

Credits

Date
May 07, 2015
Agency:
DDB & Tribal Amsterdam
Client:
Wall's

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