Creativity

Walmart Features Employee with Learning Disability in New Spot

Saatchi N.Y. Jumps on Inclusiveness Bandwagon

Published on Mar 19, 2014

Editor's Pick

Many advertisers have been trying to reflect America, and the world, for what it is: a hodge podge of races and personalities, each unique, each with their own foibles. Walmart jumps on the "inclusiveness" bandwagon with "American Made," a spot by Saatchi New York that documents the story of Patrick, a young man with a learning disability who has, despite his condition, never given up. He has played sports, participated however he wanted to, forced himself to get up and walk when his condition made it almost impossible -- and when he wanted a job, went out and gotten it. The spot aims to underscore Walmart's commitment to hiring Americans. It was directed by Phillip Montgomery at Anonymous.

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About

Credits

Date
Mar 19, 2014
Agency:
Saatchi & Saatchi New York
Client:
Walmart
ECD:
Peter Smith
CD:
Mike Pierantozzi
CD:
Mason Hedgecoth
Exec. Producer of Content:
Dean Shoukas
Production Co.:
Anonymous
Content Director:
Phillip Montgomery
Executive Producer:
SueEllen Clair
Producer:
Matthew T. Denholm
DP:
Matt Taylor
Editorial Company:
Kyle Edit
Editor:
William Zitser

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