Creativity

Walmart: Big Sister

Veteran tribute.

Published on Nov 11, 2011

Editor's Pick

The Martin Agency's touching spot for Walmart honors veterans who served. The spot was shot and edited before the President announced that he was bringing the troops home from Iraq for Christmas, in a happy coincidence for the client and the agency.

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About

Credits

Date
Nov 11, 2011
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
Walmart
Group Creative Director:
Joe Alexander
Creative Director:
Vanessa Fortier
Senior Art Director:
Eric Shi
Copywriter:
Robin Bidwell
Executive Producer:
Christina Cairo
Junior Producer:
Emily Noechel
Broadcast Production Manager:
Julie Basham
Director:
Kinka Usher
Production Company:
House of Usher
Executive Producer:
Nancy Hacohen
Producer:
Mark Walejko
Editor:
Heidi Black
Assistant Editor:
Rachael Waxler
Editorial Company:
Whitehouse Post
Original Music:
Beacon Street
Composer:
Andrew Feltenstein
Executive Producer:
Adrea Lavezzoli
Audio Mix:
Eleven Sound
Engineer:
Jeff Payne

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