Walmart has chosen some iconic music tracks to lend an upbeat feel to its holiday ads this year.
The campaign, by Saatchi & Saatchi, includes a spot, seen here, set to "Le Freak" by Chic, showing kids freaking out as they unwrap their gifts. Run DMC featuring Aerosmith's "Walk This Way" is the soundtrack to another ad that shows Walmart employees dressed in holiday elf costumes, directing customers in-store. And a charming spot featuring a father working out what gifts to give all the members of his family is set to James Brown's "Papa Don't Take No Mess."
All the spots, and another more product-specific ad revolving around a little girl dressed as a fairy princess, promote Walmart's tagline of "Save Money. Live Better."