Craig Robinson Reworks Christmas Songs for Walmart Shoppers in Holiday Spots

Comedian Stars in the First of a Series Using Classic Tunes

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Comedian Craig Robinson entertains Walmart shoppers with some new versions of classic Christmas songs in the retailer's holiday campaign. The first two ads communicate a money-off offer when you open a Walmart credit card, as well as Walmart's shopping app, with Robinson explaining how Walmart can help to the tune of "God Rest Ye Merry Gentlemen" and "Have Yourself a Merry Little Christmas." There are more to come, and we look forward to seeing which other tunes he has up his sleeve.

The ads are by The Martin Agency and are directed by Brian Aldrich at Furlined.

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About

Credits
Date
Nov 06, 2015
Agency:
The Martin Agency
Client:
Walmart
CMO:
Stephen Quinn
Senior Vice President of Creative:
Andy Murray
Senior Director, Content Development:
Amy Hinsley
Director, Broadcast Content Development:
Caroline Burd
Director, Content Development:
J.D. Schupp
Senior Manager, Broadcast Content:
Amber Davis
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Cliff Sorah
Art Director:
Marco Worsham
Copywriter:
Deric Nance
Executive Producer:
Pamela Mahan
Producer:
Julie Basham Smith
Junior Producer:
Lauren Galanides
Group Account Director:
Walker Teele
Account Director:
Elizabeth Jones
Account Supervisor:
Courtney McLaren
Business Affairs Supervisor:
Juanita McInteer
Senior Production Business Manager:
Kelly Clow
Group Project Manager:
Sandra Snead
Senior Project Manager:
Tatiana Mazzariol
Production Company:
Furlined
Director:
Brian Aldrich
DP:
Corey Walter
Senior Executive Producer:
David Thorne
Executive Producer:
David Richards
Producer:
Greg Schultz
Producer:
Jason Gilbert
Production Supervisor:
Amanda Keller
Production Supervisor:
Ali Goldstone
Production Coordinator:
Jon Lee
Production Coordinator:
Constance Ream
Post Production Company:
Mondial
Producer:
Ash Bruce
Editor:
Nick Wurz
Assistant Editor:
Duy Nguyen
GFX and Finishing:
Keeley Davis
Colorist:
Fergus McCall @The Mill
Music Company:
Duotone
Managing Director:
David Leinheardt
Creative Director:
Jack Livesey
Executive Producer:
Ross Hopman
Producer:
Giovonni Lobato
Audio Post Company:
Rainmaker Studios
Engineer:
Jeff McManus
Mixer:
Mike O'Connor

See more credits

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