Creativity

Walmart's Gritty Olympics Spot Celebrates Hardworking Americans

Retailer Highlights Its $250 Billion Contribution to American Manufacturing

By Ann-Christine Diaz. Published on Aug 05, 2016

Editor's Pick

Walmart gets down to work with a gritty spot debuting during tonight's Olympics Opening Ceremony. Created out of Saatchi & Saatchi New York, the ad is set to Aerosmith's "Dream On" and follows Americans rising early and tackling the challenges of their work day in factories across the country. It's tough stuff, but everyone carries on, without a frown on their faces.

You see what's driving them after they head home to enjoy the rest of the day with their loved ones.

The spot emphasizes the retailer's $250 billion commitment to U.S. manufacturing, which has resulted in the creation of 1 million jobs in the country.

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About

Credits

Date
Aug 05, 2016
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Client:
Walmart
Executive Creative Director:
Michael Pierantozzi
Creative Director:
Mason Hedgecoth
Digital Copywriter:
Justine Berger
Digital Copywriter:
Derek Peet
Digital Art Director:
Thanh Ly
Chief Strategy Officer:
Wanda Pogue
Strategist:
Greg Reiner
Global Digital Director:
Preeya Vaas
Senior Digital Strategist:
Harding Royster
Social Media Manager:
Sara Murali
Digital Strategist:
Jed Karowski
Head of Production:
John Doris
Executive Producer:
Dean Shoukas
Senior Digital Producer:
Ed Zeizel
Senior Broadcast Producer:
Christian Busch
Managing Partner:
Beth Waxman-Arteta
Senior Account Director:
Angela Brown
Account Director:
Sarah Mannion
Assistant Account Executive:
Kaki Pope
Project Manager:
Terea Shaffer
Project Manager:
Juliana Orozco
Production Company:
Park Pictures
Director:
Lisa Rubisch
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Dinah Rodriguez
Head of Production:
Anne Bobroff
Producer:
Michelle Currinder
Director of Photography:
Maryse Alberti
Post Production Editorial:
Work
Post Production Editor:
Patricia Fuller
Assistant Editor:
Kenneth Swoyer
Producer:
Chris Delarenal
Color:
Company 3
Colorist:
Tim Masick
Post Production:
Method
Digital Production Company:
Prodigious
Executive Producer:
Beth Fitzpatrick
Editor:
Chris Pensiero
Editor:
Cindy Nielsen
Assistant Editor:
Sarah Germano
Assistant Editor:
Maria Cunningham
Graphic Designer:
Ted Chen
Producer:
Lisa Sadek
Audio Engineer:
Steve Perski
Music Supervision:
Creative License
Music License:
Creative License
President & CEO:
Kevin McKiernan
Vice President:
Tom Briggs
Group Talent & Music Director:
Jeffrey Rutkowski
Assistant Director:
Jayne Costello
Business Affairs Director:
Elsa Mitsoglou

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