Creativity

Kids Rock Out to Whitesnake in Walmart's Back-to-School Anthem

Goodbye Camp, Hello Schoolbus

By Alexandra Jardine. Published on Aug 19, 2016

Editor's Pick

Walmart is definitely appealing to parents who were '80s teens with this back-to-school spot featuring kids rocking out to Whitesnake's "Here I Go Again."

The spot, by Saatchi & Saatchi New York, sees the kids saying goodbye to summer camp and the pool as the leaves start to fall, and then happily picking out all their new back-to-school kit ready for the new school year, before heading off on the bus. Though it's more likely in real life these kids would be marching off to Katy Perry or Justin Bieber, parents will appreciate both the positivity and poignance of the spot (can it really be Fall already?). The tagline is "Own the First Day."

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About

Credits

Date
Aug 19, 2016
Agency:
Saatchi & Saatchi New York
Client:
Walmart
Executive Producer:
Dean Shoukas
Executive Creative Director:
Michael Pierantozzi
Chief Creative Officer:
Jay Benjamin
Creative Director:
Lauren McCrindle
Copywriter:
Lauren McCrindle
Senior Account Director:
Caitlin Reynolds
Director:
Pete Riski
Production Company:
Rattling Stick
Executive Producer:
Jeff Shupe
Executive Producer:
Joe Biggins
Director:
Pete Riski
Line Producer:
Tim Nunn

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