Creativity

'Pride and Prejudice' Meets Baked Goods in Warburtons' Epic Period Piece

Comedian Peter Kay Stars in Latest From the U.K. Bakery Brand and WCRS

By Alexandra Jardine. Published on Oct 05, 2017

Editor's Pick

U.K. bakery brand Warburtons has been all about big, blockbuster-style productions in its recent work by WCRS, and it's worked well--its epic 2015 ad featuring the Muppets was voted the most successful Christmas ad of 2015 in a viewer survey.

After an action thriller spoof starring Sly Stallone, now it's back with a new spot that spoofs costume dramas, in particular, the well-known 1990s dramatization of "Pride and Prejudice" starring Colin Firth. Perhaps with a nod to other brands weaving romantic sagas around their founders (we're looking at you, Burberry), "Pride & Breadjudice" has comedian Peter Kay showing up in real-life chairman Jonathan Warburton's office proposing an epic drama based on his ancestors.

We then see the drama, featuring a feisty Elizabeth Bennet-type fending off suitors and fallling for Kay's portly version of Mr. Darcy (complete with Photoshopped abs). There's a bread-kneading nod to the potter's wheel scene in "Ghost," as we build up to the moment where Kay looks set to receate Firth's dripping-wet-shirt moment from the drama. How will it all end?

All in all, it's a lot of fun, with a script stuffed with jokes that will appeal to a U.K. audience weaned on costume dramas. Declan Lowney of Another Film Company, who helmed both the Muppets and Stallone ads, is once again the director.

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About

Credits

Date
Oct 05, 2017
Agency:
WCRS
Client:
Warburtons
Executive Creative Director:
Billy Faithfull
Creative Director:
Andy Lee
Creative Director:
Jonny Porthouse
Creative Team:
Gina Ramsden
Creative Team:
Freya Harrison
Account Handling:
Emma Marsland
Account Handling:
Louise Hayward
Account Handling:
Charlotte Roberts
Account Handling:
Lauren Nuttall
Account Handling:
Louis Lunts
Account Handling:
Millie Greenwood
Strategy:
Matt Willifer
Strategy:
Olivia Stubbings
Strategy:
Dea-Marie Watson
Strategy:
Angharad Thomas
Agency TV Producer:
Helen Powlette
Integrated Project Manager:
Ross Frame
Designer:
Craig Townsend
Designer:
Lee Burns
Designer:
Patrick Gibson
Designer:
Mark Allred
Designer:
Tomek Drozdowski
Designer:
Abbi Chard
Illustrator:
Tobias Hall
Illustrator's Agent:
Debut Art
Photographer:
Vincent Dixon
Photographer's Agent:
Peter Bailey
Retouching:
Feel Good Creative Retouching
Artworking:
Trailer Park
Production company:
Another
Director:
Declan Lowney
Producer:
Simon Monhemius
Director of Photography:
Ray Coats
Editing:
Stitch Editing
Editor:
Leo King
Post Production:
FreeFolk
Post Production:
Jason Watts
Grade:
Paul Harrison
Colorist:
Paul Harrison
Post SFX:
Steve Murgatroyd
Sound Studio:
Grand Central
Sound Engineer:
Ben Leeves
Sound Engineer:
Tom Pugh
Media Agency:
MindShare
PR Agency:
freuds

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