Creativity

Stallone's Latest Action Hero Role: Bread Delivery Guy

As Warburtons Spokesperson, Actor Is Latest 80s Icon to Star in a U.K. Ad

Published on Apr 13, 2015

Editor's Pick

Could Sylvester Stallone be following fellow '80s icons Arnold Schwarzenegger and Kevin Bacon into becoming a star of the UK.'s ad scene? At any rate, he proves he has a sense of humor in this blockbuster-style 110-second spot for bread brand Warburtons

Created by WCRS, it shows Stallone pitching an idea for a film to founder Jonathan Warburton, in which his latest action hero role is as a delivery driver for its loaves of bread. With humorous nods to his own starring roles in "Rocky," Rambo" and more, he then appears alongside real-life Warburtons bakers and drivers as he acts out the story idea.

Declan Lowney directed the spot through Another Film Company, and it broke during a special "ITV Presents" slot in the first ad break of "Britain's Got Talent" this weekend.

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About

Credits

Date
Apr 13, 2015
Agency:
WCRS London
Client:
Warburtons
Executive Creative Director:
Billy Faithfull
Creative:
Andy Lee
Creative:
Jonny Porthouse
Agency Producer:
Sally Lipsius
Media Agency:
Mindshare
Production Company:
Another Film Company
Director:
Declan Lowney
Producer:
Simon Monhemius
DOP:
Haris Zambarloukos
Editor:
Leo King
Production Designer:
Clare Clarkson
1st AD:
Chris Kelly
Post-Production:
Finish
Colourist:
Paul Harrison
Lead Flame:
Jason Watts
Flame:
Andy Copping
Flame:
Steve Murgatroyd
Lead 3D:
Harin Hirani
3D:
Alaric Holberton
Post Producer:
Louise Unwin
Audio:
Ben Leeves through Grand Central

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