Warburtons: Toastcard Facebook App

Warm thoughts, on toast.

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As part of its new 'Breakfast'campaign, UK baker Warburtons is encouraging people to send each other some virtual toast inscribed with a personalised message, via a Facebook app called Toastcards. Users pick their own message, choose an illustration, and it's delivered on pieces of 'toast' to the recipient. The app is being seeded virally by agency BETC London in a blogger outreach campaign.

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About

Credits
Date
Feb 14, 2012
Agency:
BETC London
Client:
Warburtons
Creative Director:
Neil Dawson
Art Director/Copywriter:
Johnny Plackett
Account Director:
Romilly Martin
Digital Production Company:
Boxlight
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