Warby Parker Debuts 'Worbs,' Its First-Ever Video Game

Online Specs Retailer Partners With Indie Gaming and Culture Site Kill Screen

Published on

Editor's Pick

Online specs retailer Warby Parker is known for its innovative creative moves such as its totally fun annual reports and its clever tie-ups, such as one in which it introduced a line of "Man of Steel" frames. Today, however, it dives into new territory partnering with indie games and culture site Kill Screen on not only a new set of frames -- but also its first ever videogame.

"Worbs," as it's called, can be accessed on the Warby Parker site and challenges users to clear a bowl of moving orbs. When balls of the same color touch -- and you know it's happening because you'll not only see it but will also hear some spacey, jingly audio -- click on one of them and they disappear. If matching orbs don't happen to be in contact, you can hit the "Tilt" button to shake things up in your favor. It's kind of mindless and addictive and follows a similar play concept driving game crack like Kandy Krush, but in a much more elegant and poetic fashion that seems quite fitting for the Warby Parker brand.

The limited-edition Kill Screen specs, by the way, go by the name of Burke and feature a Kill Screen logo inside the temple. With a "distinct keyhole bridge" and "straight browline" they also have anti-scratch and anti-reflective coatings on the lenses, "which conveniently reduce the glare from screens."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 23, 2016
Client:
Warby Parker
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age