British Retailer Warehouse Brings Knit Bombing To London

Brand Is Giving Out "Knit Bombing" Kits To Customers And Encouraging Instagram Shares

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British fashion retailer Warehouse has swooped on the US-originated street art craze of "yarn bombing" (in which streets and public areas are suddenly transformed by knitted or crocheted wool decorations) with an Instagram-based competition for its customers.

Not content with having itself "knit bombed" the streets of Shoreditch and the area around its Oxford Street store, the retailer is giving out its own Knit-Bombing kits, free with selected knitwear. Customers can then take an Instagram snap of where they have Knit-Bombed and tweet with the hashtag #KnitBombing to enter a competition to win a 250 pound gift card. Warehouse's blog instructs participants to "flex some creative muscle; remember the city is your playground."

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Oct 08, 2013
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Warehouse
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