Creativity

Your Images of Summertime Will Never Be the Same Again

Andy Warhol Museum Launches Bold Marketing Campaign

Published on Jul 15, 2013

Editor's Pick

Pittsburgh's Andy Warhol museum presents: Nipples on a Stick. Not really, but that, and other seriously uncomfortable images make up its summer ad campaign, created via MARC USA.The campaign promotes artists includingGenesis Breyer P-Orridge, Caldwell Linker and Nick Bubash, who all have taken cues from the museum's eponymous pop-art master by taking ordinary images and making them extraordinary.

Using poppy colors, the campaign postersfeatureviews of summertime -- from skewers to beach balls to hot dogs -- each with a twist that challenges your perceptions of the ordinary, just like Warhol and the exhibiting artists do with their work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

Credits

Date
Jul 15, 2013
Agency:
MARC USA
Chief Creative Officer:
Bryan Hadlock
Client:
Warhol Museum
Creative Director:
Josh Blasingame
Associate Creative Director:
Greg Edwards
Associate Creative Director:
Craig Ferrence
Copywriter:
Alyssa Davis
Art Director:
Tyler Bergholz
Art Director:
Dave Slinchak

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.