Creativity

'Dusty Car Wash' Gives Autos a Mad Max Makeover

Hollywood Artists Recreated Movie's Look in Toronto Warner Brothers Stunt

Published on May 15, 2015

Editor's Pick

To promote "Mad Max: Fury Road," Warner Bros. Pictures Canada set up a "dusty car wash" in downtown Toronto so people could get the movie franchise's trademark filthy, beaten-up look for their own cars. Agency Lowe Roche coordinated the stunt, which saw a team of Hollywood set dressers and professional artists recreate images from the movie on each vehicle, as well as giving it a blast of dust. Imagery included skulls and flames, along with movie quotes, and the title and release date -- effectively creating mobile billboards driving around the city. Although the over-the-top video showcasing the stunt is a bit much with the fast cuts and overly aggressive music, the idea is super cool.

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About

Credits

Date
May 15, 2015
Agency:
Lowe Roche Toronto
Client:
Warner Bros. Canada
Executive Creative Director:
Mark Mason
Executive Creative Director:
Jane Murray
Copywriter:
Kelly Finnamore
Art Director:
Matt Camara
Designer:
Ben Coles
Co-President:
Jeff Dack
Co-President:
Marie-Lise Campeau
Agency Producer:
Beth MacKinnon
Producer:
Jonny Pottins
Director:
Jonny Pottins
Director:
Jon Simonassi
Production Art Director:
Nick Haraszty
Editor:
Jon Simonassi
Artist:
Zachary Melo
Artist:
Elysse Melo
Production House:
Zink
VFX Creative Director:
Raj Dias
Producer:
Natasha Daly
Lead VFX Artist:
March De Laurentiis

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