Warner Bros. International: Batman Begins

In a unified international outdoor feat that beats anything done recently by the U.N., integrated entertainment marketing company Creative Domain did an immense city-specific advance teaser campaign for Batman Begins, which feature

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In a unified international outdoor feat that beats anything done recently by the U.N., integrated entertainment marketing company Creative Domain did an immense city-specific advance teaser campaign for Batman Begins, which featured more than 50 different billboards created in less than a month. "This billboard series was eventually paid off by the full print and collateral campaign featuring Christian Bale as the newest Batman," explains CD Jeff Bacon. Built around stock photography, "the sky and all other art elements were color shifted to match all the other print advertising materials," adds Bacon. "All the city locations were selected by the individual territories to best represent their countries." As for all that ominous flapping, "bats overtaking the major cities of the world are symbolic of the movie adventure taking over the globe." All images (c) 2005 Warner Bros. Ent. All Rights Reserved. See www.creativedomain.com for more.
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About

Credits
Date
Jul 28, 2005
Finishing House:
Imagic
Client:
Warner Bros. International
Creative Director:
Jeffrey Bacon
Art Director:
Christine Cruz
Finisher:
Christopher Gillipoli
Finisher:
Bill Wong
Agency:
Creative Domain Hollywood
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