Warner Bros.: Lego Batman

Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which they invited Batman fans to appear with Batman in the streets.

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Description

Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, Puerto Rico, Guatemala, Costa Rica, El Salvador and Panama.

The LA based agency -with offices in México City, Madrid, Buenos Aires and Bogotá- created a website where thousands of users chose in which billboard, from the cities mentioned, they will make their appearance in real time living the experience of being with Batman.

"It's always a great challenge to generate promoting actions for Warner Bros. Pictures and the launch of their films. A great customer that allows us to recreate and propose actions from the ludic-technological", said Bruno Lambertini, Founder & CEO of Circus.

This initiative not only made it possible to bring more than 11 thousand fans to their favorite Super Hero, it also reached over 6.2 million people in 8 different cities and helped make Lego Batman a real success in Latin America, with more than 2 million people who enjoyed the film the first weekend.

Credits
Date
May 15, 2017
Agency:
Circus
Client:
Warner Bros.
Executive Creative Director:
Federico Duran
Chief Technology Officer:
Carlos Tejeda
Client Services:
Christopher Roberts
Account:
Marina Fretes
Creative Director:
Jacobo Perez
Creative Director:
Noel Gómez
Project Leader:
Alan Nicolás Ferreyra
Digital Art Director:
Sergio Chaile
Head of Development:
Nazareno Pesado
Developer:
Maria José Lopez Quintana
Developer:
Emiliano Gabriel Labollita
Copywriter:
Stephanie Gorman
Animation:
Roberto Atala
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