Willy Wonka Brings Magic to NYC in 'Charlie and the Chocolate Factory' Trailer

VFX-Heavy Campaign for Broadway Musical Was Filmed in 22 Locations Across the City

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It's not often that Broadway musicals get big-budget film trailers, but as the musical version of "Charlie and the Chocolate Factory" heads to New York from London, it's being promoted by a VFX-heavy campaign that imagines Willy Wonka's arrival in Manhattan.

The first teaser video in the campaign, by AKA NYC, shows strange purple clouds arriving over New York City, before Wonka steps out of a purple car in his trademark spats and purple coat and stands facing the Brooklyn Bridge.

As the campaign continues, new content will roll out featuring additional sights including Dumbo, the Staten Island Ferry, Times Square, Central Park's Bethesda Fountain and Grand Central Station. According to AKA, the final film will see the eccentric candy maker "work his magic on some of New York's most familiar landmarks…with spectacularly sweet results."

The campaign was written and directed by AKA creative team Jamaal and Bashan, and involved shoots at 22 sites across the city. "People love 'Charlie and the Chocolate Factory'," said AKA NYC creative director Ryan Cunningham in a a statement. "The education you have to do with most new shows is already built in. That allowed us to focus on the excitement of this beloved story coming to our city as a musical."

Tickets for "Charlie and the Chocolate Factory" go on sale on September 16 for a run starting in April 2017.

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About

Credits
Date
Aug 11, 2016
Advertiser:
Sugar High Theater Productions
Agency:
AKA NYC
Client:
Warner Bros Theatre Ventures
Agency Partner:
Elizabeth Furze and Scott Moore
Account Director:
Jennifer Blanco
Account Manager:
Jenna Bissonnette
Account Executive:
Sean Fry
Directors:
Jamaal+Bashan
Director:
Bashan Aquart
Director:
Jamaal Parham
Executive Creative Director:
Bashan Aquart
Content Director:
Jamaal Parham
Content Director:
Ryan Cunningham
Content Director:
David Barrineau
Content Executive Producer:
Adam Coffia
Production Coordinator:
Jodie Tipple
Copywriter:
Ryan Cunningham
Copywriter:
Sam McMenamin
Cinematographer:
Adam McDaid
Assistant Director:
Bobby Jackson
2nd AD:
Marc Graiser
1st Assistant Camera:
Kyle Anido
2nd Assistant Camera:
Brett Checkelsky
Steadicam Operator:
Korey Robinson
Production Company:
Very Rare Productions
Line Producer:
Monique Perreault
Production Coordination:
Kaream Appleton
Script Supervisor:
Anne De Wolf
DIT:
Joseph Belack
Gaffer:
Josh Fordham
BestBoy:
Jason Duffett
Swing:
Robert Pearson
Swing:
Jack Cronin
Key Grip:
Kevin Sweeney
Best Boy Grip:
Lalo Flores
Set:
Jason Singleton
Props:
Jason Singleton
Assistant:
Kristina Porter
Assistant:
Sean Callaghan
Wardrobe:
Paul C Williams
Wardrobe Assistant:
Jamie Ortega
Wardrobe Assistant:
Rika Nurrahmah
Hair and Make Up:
Brit Cochran
Hair & Makeup Assistant:
Janera Rose
Location Manager:
Joshua Shull
Assistant Manager:
Annie Watkins
Casting:
Donna Grossman Casting
Post Production Editor:
Stephen Mlinarcik
Post Production Editor:
Sam Goetz
Post Production Editor:
Eli Mavros
VFX:
Platinum Platypus Inc.
CG Supervisor:
Pete Sussi
Compositor:
Dan Pochtrager
3D Tracker:
Dan Pochtrager
Compositor:
Mark Foscolo
Compositor:
Mike Brant
CG Modeler:
Tyler Barnas
CG Modeler:
Carlos Arrivas
VFX Producer:
Stuart Racey
Motion Graphics:
Debra Khoo
Motion Graphics:
Roman Micevic
Associate Director:
Giancarlo Bauzulli
Associate Content Producer:
Alex Tellez
Color Grade:
Mike Rossiter
Color Company:
The Mill
Sound Mix Company:
Plush Studios
Sound Mixer:
Michael Levesque Jr.

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