Creativity

'Be the Batman,' Urges Gritty Trailer for Warner Brothers' Arkham Knight

The Cronenweths and Trent Reznor Help Make the Dark Ad

Published on May 27, 2015

Editor's Pick

Battery and directing duo Tim and Jeff Cronenweth are behind this gritty trailer for Batman Arkham Knight, the final game in Warner Brothers' Arkham franchise. The spot looks at men from all walks of life -- an NBA player, a firefighter, a businessman and an ambiguously stylish young guy, who come face to face with challenging scenarios in Gotham. The ad encourages each to "Be the Batman" and be "selfless," "courageous" and "determined" in tackling various challenges -- whether it's a showdown on the court, a subway fist-fight or a building on fire. A dark, driving original score by Trent Reznor heightens the intensity.

The game drops on June 23.

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Credits

Date
May 23, 2015
Agency:
Battery
Chief Creative Officer:
Philip Khosid
Client:
Warner Brothers Games
Chief Executive Offier:
Anson Sowby
Creative Director:
Bernie O'Dowd
Creative Director:
Raymond Hwang
Executive Producer:
Judy Gotten
Head of Production:
Chris Hepburn
Director:
Tim and Jeff Cronenweth
Music:
Trent Reznor
Editor:
Christjan Jordan
CG Producer:
Blur
Production:
Swell/Untitled
Visual Effects:
A52
Sound Director:
740
Sound Director:
Stephan Dickson
Music Supervisor:
Susan Genco
Music Supervisor:
Andie Simon

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