Creativity

Homer Simpson, Scooby Doo and Doctor Who Join an Incredible Cast in Lego Dimensions Ad

Trailer Promotes Interactive Video Game Set to Launch Next Week

By Alexandra Jardine. Published on Sep 17, 2015

Editor's Pick

Look out Skylanders and Disney Infinity. Kids, and Lego fans, will no doubt falll over themselves with excitement over this trailer for Lego Dimensions, the upcoming Lego real toy-meets-action-adventure video game from Warner Bros. Interactive Entertainment.

Kind of like "The Player" for kids, it's stuffed full of "cameos" of an incredible range of characters, from Scooby Doo and the gang to Homer Simpson, Doc Brown, Doctor Who, Gandalf and (of course) characters from The Lego Movie like Unikitty and Batman. The endline is "You're going to need a bigger imagination."

California-based agency Battery created the film ahead of the game's launch on Sept. 27, and Matthew Cullen of Mirada directed. With physical Lego that kids will be able to buy and then incorporate into the video game the game will no doubt pose quite the competition for Activision and Disney's similarly-themed franchises.

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About

Credits

Date
Sep 17, 2015
Agency:
Battery
Chief Executive Officer:
Anson Sowby
Client:
Warner Brothers Interactive Entertainment
Chief Creative Officer:
Philip Khosid
Chief Production Officer:
Chris Hepburn
Creative Director/Copywriter:
Raymond Hwang
Creative Director/Art Director:
Bernie O'Dowd
Director of Strategy:
Philip Ser
Executive Producer:
Judy Gotten
Producer:
Hilary Ghaholt
Production Company:
Mirada
Director:
Matthew Cullen
Editor:
Lenny Messina
Editor:
Michael Merkwan
CG:
Dane Maddams @Plastic Wax
CG:
Mick Hammell @Plastic Wax
CG:
Carly Glover
Sound:
Mark Meyuhas @Lime Studios
Sound:
Joel Waters @Lime Studios
Sound:
RohanYoung @Lime Studios

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