Living like a Swede seems to be the thing we all aspire to at the moment (the popularity of the Swedish Trades Union's viral, Like A Swede, attests to this). So Wasa Crispbread has decided to explore what it's like to be an American in Sweden in a new campaign breaking online. A series of ads, created via Strawberry Frog, will show an American woman experiencing Swedish life. The first sees her attending a yoga class which turns out to be full of fathers on their (year-long) paternity leave -- and their incredibly agile babies.
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