Creativity

Washington Dept. of Health: No Stank You!

Hey teenagers—don't feel like seeing your social life go up in smoke? Just say "no stank you" to cigarettes. That's the message being touted by the Washington State Department of Health's newest ant

Published on Sep 25, 2006

Editor's Pick

Hey teenagers—don't feel like seeing your social life go up in smoke? Just say "no stank you" to cigarettes. That's the message being touted by the Washington State Department of Health's newest anti-tobacco campaign, courtesy of Seattle-based marketing consultancy Wongdoody. Image-conscious teens who visit NoStankYou.com (the online component created by Wongdoody's Los Angeles-based interactive division, United^Future) can check out a cool spin on the anti-smoking crusade in the form of "No Stank You NOW," a regularly updated vlog hosted by and starring kids their age. And to encourage teens to pass around something other than a pack of cigs, the website also features portable content in the form of code snippets that users can paste into their own blogs and websites, allowing them to share avatars, audio files, images and emoticons along with the "no stank you" message.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 25, 2006
Creative Director:
Chris Jacobs
Experience Architect:
Thomas Dillmann
Art Director:
Ramon Tapales
Flash Developer:
Greg James
Manager of Information Systems:
Kevin Duane
Agency:
WongDoody
Interactive Developer:
United^Future United^Future
Client:
Washington Dept. of Health

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.