Creativity

Washington Lottery: Joust

Segways at dawn

Published on Apr 05, 2011

Editor's Pick

Two knights solemnly strap on their armour in preparation for a joust in this spot for Washington's Lottery. As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching.

The campaign, straplined Play Together, Win Together, aims to position the Lottery as a social experience and encourages friends to play it together to make their dreams come true.

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About

Credits

Date
Apr 05, 2011
Agency:
Cole & Weber United
Client:
Washington Lottery
Executive Creative Director:
John Maxham
Associate Creative Director/Art Director:
Scott Fero
Associate Creative Director/Copywriter:
Jeff Siegel
Executive Producer:
Pete Anderson
Producer:
Matt Ralston
Producer:
Aylin Koker
Project Manager:
Lindsey Lower
Production Company:
oh hello
Photographer:
Jose Mandojana
Editorial Company:
Collective
Editor:
Kelly Vander Linda

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