Creativity

Washington Post: Midterm Madness

How do you get the average American pumped up about politics? Compare it to the NCAA basketball championships, of course. That's the strategy employed by the Washington Post and design firm Baker and Hill to drum up voter interest in Tuesday&

Published on Nov 06, 2006

Editor's Pick

How do you get the average American pumped up about politics? Compare it to the NCAA basketball championships, of course. That's the strategy employed by the Washington Post and design firm Baker and Hill to drum up voter interest in Tuesday's midterm Congressional elections. Visitors to WashingtonPost.com can play pundit by filling out a "Midterm Madness" bracket with their picks for every open seat in the Senate and House—and the site provides plenty of educational features for the novice politico, including predictions from top political journalists, tips about incumbent advantages, and which hot races will go down to the wire. Keep in mind, this doesn't excuse you from actually going to your local polling place to vote. But nice try.

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About

Credits

Date
Nov 06, 2006
Creative Director:
Clint Baker
Creative Director:
Mark Hill
Designer:
Clint Baker
Designer:
Mark Hill
Editor:
Jason Manning
Editor:
Adrian Holovaty
Programmer:
Adrian Holovaty
Flash Developer:
Nelson Hsu
Agency:
Baker and Hill
Interactive Programming:
WashingtonPost.com
Client:
Washington Post

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