Washington's Lottery: Give the Gift of Scratch

Mr. Winbig, the goofy animated spokesman who promotes scratch-and-win lottery games in Publicis/Seattle's TV campaign for Washington's Lottery, has brought his grating voice and overabundant enthusiasm for the holidays to the web. Vis

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Mr. Winbig, the goofy animated spokesman who promotes scratch-and-win lottery games in Publicis/Seattle's TV campaign for Washington's Lottery, has brought his grating voice and overabundant enthusiasm for the holidays to the web. Visitors to his website are treated to a series of head-scratching holiday tips that encourage them to "Give the Gift of Scratch," as well as an interactive gift-rating tool and a mindlessly entertaining sing-along feature that proves beyond a shadow of the doubt that Mr. Winbig suffers from attention-deficit disorder. Not to mention an extraordinarily low IQ.
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About

Credits
Date
Nov 30, 2006
Executive Creative Director:
Rob Rich
Creative Director:
Rob Rich
Creative Director:
Parag Tembulkar
Interactive Creative Director:
David Kim
Art Director:
Greg Wyatt
Copywriter:
Glenn Rockowitz
Interactive Designer:
Rob Rowe
Interactive Developer:
Kevin Campbell
Interactive Developer:
Dominic Campese
Interactive Producer:
Nick Boganwright
Project Manager:
Andrea Zimney
Broadcast Producer:
Adam Oliver
Agency:
Publicis West Seattle
Client:
Washington's Lottery
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