Creativity

Washington's Lottery: Give the Gift of Scratch

Mr. Winbig, the goofy animated spokesman who promotes scratch-and-win lottery games in Publicis/Seattle's TV campaign for Washington's Lottery, has brought his grating voice and overabundant enthusiasm for the holidays to the web. Vis

Published on Nov 30, 2006

Editor's Pick

Mr. Winbig, the goofy animated spokesman who promotes scratch-and-win lottery games in Publicis/Seattle's TV campaign for Washington's Lottery, has brought his grating voice and overabundant enthusiasm for the holidays to the web. Visitors to his website are treated to a series of head-scratching holiday tips that encourage them to "Give the Gift of Scratch," as well as an interactive gift-rating tool and a mindlessly entertaining sing-along feature that proves beyond a shadow of the doubt that Mr. Winbig suffers from attention-deficit disorder. Not to mention an extraordinarily low IQ.

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About

Credits

Date
Nov 30, 2006
Executive Creative Director:
Rob Rich
Creative Director:
Rob Rich
Creative Director:
Parag Tembulkar
Interactive Creative Director:
David Kim
Art Director:
Greg Wyatt
Copywriter:
Glenn Rockowitz
Interactive Designer:
Rob Rowe
Interactive Developer:
Kevin Campbell
Interactive Developer:
Dominic Campese
Interactive Producer:
Nick Boganwright
Project Manager:
Andrea Zimney
Broadcast Producer:
Adam Oliver
Agency:
Publicis West Seattle
Client:
Washington's Lottery

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