Creativity

A Singing Toilet Reminds You Why November 19 is a Very Special Day

Muppet-like Character Makes a Very Serious Point

Published on Nov 12, 2013

Editor's Pick

The success of campaigns like Metro's "Dumb Ways to Die" shows us how effective cute can be in communicating an important, serious message. That's the same approach WaterAid is taking in this hilarious film about a singing loo reminding us how lucky we are to have a proper place to go number one and number number two.

The film, created out of agency Now and directed by The Glue Society's Gary Freedman, promotes World Toilet Day on November 19, and features a muppet-like toilet crooning about how we can take for granted the basic luxury of a porcelain pot, while 2,000 kids around the world die every day because they lack proper sanitation and clean water supply. It's Water Aid's goal to change that, with viewers' help.

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About

Credits

Date
Nov 13, 2013
Agency:
Now
Client:
Water Aid
Production Company:
Indy8
Director:
Glue Society
Producer:
Jason Kemp
Executive Producer:
Jani Guest
DOP:
Mark Patten
Production Designer:
David Lee
Creative Partner:
John Townshend
TV Producer:
Alison Cummins
Production:
Anton Trailer
Composer/Arranger:
Toby Shain
Composer/Arranger:
Sam McNeill
Puppets:
Artem
Edit:
The Play Room
Editor:
Adam Spivey
Post-production:
Framestore

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