Creativity

Water is Life Creates Print Ads for Kenya Bucket List

Charity Org Features Scenes from Four-Year-Old's Bucket List

Published on Dec 03, 2013

Editor's Pick

Earlier this year, charity org Water is Life told us the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should -- a bucket list. That's because unsafe drinking water kills kids as young as five in sub-saharan Africa. DDB now launches a new series of print ads featuring scenes from Nkaitole's bucket list, which included flying and seeing the ocean. The ads feature photographs, along with a paragraph of copy that details his experience.

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About

Credits

Date
Dec 03, 2013
Agency:
DDB New York
CCO:
Matt Eastwood
Client:
Water is Life
ECD:
Menno Kluin
Group Creative Director:
Andrew McKechnie
ACD:
Frank Cartagena
ACD:
Sam Shepherd
Head of Design:
Juan Carlos Pagan
Design:
Brian Gartside
Photographer:
Alec Helm
Photographer:
Frank Le Blanc
Retouch:
John Cason
Head of Production:
Ed Zazzera
Producer:
Nina Horowitz

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