Waternet: Peeing Contest

Not in the canal, please...

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Amsterdam water supplier Waternet wanted to discourage people from urinating in the city's canals during national holiday Queen's Day in April. So, with the help of agency Achtung, it set up a peeing contest in brightly colored urinals, alongside a digital screen recording everyone's volumes of pee. Other than beating your friends, there was an additional incentive; whoever had the most impressive pee would win their water taxes back.

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May 08, 2012
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