Home Gallery Print (video) Waternet Peeing Contest Waternet: Peeing Contest Not in the canal, please... Published on May 08, 2012 Editor's Pick Amsterdam water supplier Waternet wanted to discourage people from urinating in the city's canals during national holiday Queen's Day in April. So, with the help of agency Achtung, it set up a peeing contest in brightly colored urinals, alongside a digital screen recording everyone's volumes of pee. Other than beating your friends, there was an additional incentive; whoever had the most impressive pee would win their water taxes back. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 08, 2012Agency:Achtung!Client:Waternet CategoryStunt Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work KLM: Layover With a Local Achtung! Volkswagen: Volkswagen Stroller With Automatic Braking Achtung! Vodafone: Vera's First Concert Achtung!