What if an unbiased ad industry leader offered to help you decide which creative work to enter in an awards show? In its call for entries campaign, the Wave Festival for Latin America offers three such experts -- and their real cellphone numbers. Chuck Porter, chairman of CP&B; Fernando Vega Olmos, founder of Picnic and JWT's former worldwide creative director; and Fabio Fernandes, CEO and creative director of Sao Paulo agency F/Nazca Saatchi & Saatchi, are featured in print ads and GIFs inviting people to send them for evaluation the campaigns they'd like to enter via WhatsApp with the hashtag #DoIHaveaChance. They may respond with a Like, indicating the idea is good and can be entered in the Wave Festival. If they give it a thumbs down, that's meant as a challenge to prove them wrong.
The campaign was done by CP&B for Meio & Mensagem, the Brazilian trade publication that organizes the regional Wave Festival in Rio de Janeiro. CP&B opened in Brazil last year in a three-partner startup by Vinicius Reis and former Almap BBDO creative duo Andre Kassu and Marcos Medeiros.
See the video of Chuck Porter and Fernando Vega Olmos' GIFs above, and a slideshow of the print ads here.
Last year, the Wave campaign was done by Wieden & Kennedy Sao Paulo. Check out former Wieden exec Icaro Doria, who joined DDB New York as chief creative officer this week, in the video featuring leading Latin American creative directors in drag as "the housewives who will judge your campaigns at the Wave."
(Full disclosure: Wave organizer Meio & Mensagem is Ad Age's longtime partner in Brazil, and Ad Age helps the festival grow participation from the U.S. Hispanic market and covers the winners. Enter the Wave Festival here by April 1).