Wrap Your Gifts In Virus-Patterned Wrapping Paper

UK Agency Helps Charity For Homeless Wtih Reminder Of Diseases That Can Kill Them

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If you feel guilty about the amount of wrapping paper you're going to waste this Christmas, what better than to use one that at least raises awareness of a good cause? As a pro bono project for homeless charity St. Mungo's, UK agency WCRS has created wrapping paper whose seemingly pretty pattern is actually based on the appearance of different viruses (influenza, pneumonia and the common cold) that pose a threat to people sleeping rough over the winter.

The limited edition wrapping paper is printed on 100% recycled stock and will be sold in sheets by selected retailers and online at wrapupproject.co.uk. All proceeds will go to St Mungo's.

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Date
Dec 10, 2013
Agency:
WCRS/London
Client:
WCRS
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