Creativity

WD-40's App Will Make Your Door Spookily Squeaky for Halloween

On Other Nights, You Can Use the Product

By Alexandra Jardine. Published on Oct 31, 2016

Editor's Pick

WD-40 is designed to make your doors less squeaky, but specially for Halloween, the brand has turned that on its head with an app that makes them groan like those of a spooky haunted house.

To use the Haunted Door App, select your favourite creepy door creak, place your phone in a bag and hang it on your inside doorknob. When trick-or-treaters come by, it'll make a suitably spooky noise as you open the door. (Unless you're watching Netflix, that is.)

The app was created by Toronto agency BIMM, to promote the idea that "for every other night, there's WD-40."

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About

Credits

Date
Oct 31, 2016
Agency:
BIMM Toronto
Chief Creative Officer:
Roehl Sanchez
Client:
WD-40
Creative Director:
Rene Rouleau
Art Director:
Noel Naguiat
Art Director:
Roehl Sanchez
Copywriter:
Sarah Cody
Copywriter:
Rene Rouleau
Illustrator:
Roehl Sanchez
Creative Services:
Frank Gianforcaro
Client Services:
Mike Da Ponte
Account Executive:
Alia Kuksis
VP Technology:
Ralph Reefke
Web Developer:
Alex Tarapacky
Director of PMO/Operations:
Alex Tangi
Senior Developer:
Sirine Habaili
QA:
Sirine Habaili
Sound:
Earl Torno
Sound Company:
Retriever
PR:
Stephen Rouse
Print Production:
Ashley Mainguy
Printing:
TC Transcontinental
Proofreader:
Aviva Guldis
Business Analyst:
Areeba Mazhar

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